Zoomandgo is a social geo location and photo sharing community where users simply post photos, videos from their location with their mobile phone, or directly from the website. Users can rate different submissions and the most popular submissions appear on the interactive map on the homepage and on the Most Popular section. According to Comscore, the service is getting about 5,000 uniques per month and this figure has been steady for months. Zoomandgo’s business model is income only generated from advertising on the site and no premium service is available, probably because of the lack of differentiation.

This market is a very difficult one that is completely dominated by Flickr (a Yahoo owned company). You can essentially do everything on Flickr now, upload videos and traditional photos, and post your location with geo-tags. There are also plenty of mobile versions available for Flickr, making it one of the most comprehensive solutions to online geo photo sharing. One of the things Flickr should do is to support live video mobile streaming now, before YouTube gets to it first, which is rumored to be coming mid 2009.

For a new player to really get some market share in this market, it simply needs to be different, and right now, there aren’t many ways for that to happen as all the sites essentially offer the same features and advantages. A few years ago there could have been differentiation, for example, before the wide availability of mobile support. I see Zoomandgo going under because it has failed to gain traction and its simply not different, just being realistic.