Google has finally officially released a Search Engine Optimization guide that includes various useful tips for increasing your Google Search Page Rank. The 22 page guide with full tips can be found here [Caution, PDF] Some of the tips generically include the following:
- Create unique and accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URL’s
- Making effective use of Robots.txt
- Be aware of “nofollow” tags for links
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