Disney to acquire Marvel Entertainment for $4B

The Walt Disney Company has just announced today that it would acquire Marvel Entertainment for $4 billion.

Disney is set to pay $50 per share cash for Marvel. Under the deal, Marvel shareholders would receive $30 per share in addition to about 0.745 Disney shares for each Marvel share they have.

The deal has already been approved by both of the company’s shareholders.

The Disney-Marvel acquisition makes good strategic sense. Marvel will be able to use Disney’s global reach and extended assets to push the Marvel brand to new heights.

Disney has had less success with the younger male demographic simply because its characters such as “Snow White” and more recently “Hannah Montana” simply mainly appeal to the younger female demographic.

Disney has wanted to strength its position with the younger male demographic, the Marvel acquisition will give Disney the opportunity to reach its goals with the rights to about 5,000 Marvel characters that appeal to boys, including “Spiderman”, “Iron Man”, among many other popular characters.

Disney CEO Robert Iger said on Monday following the news that Marvel’s 5,000 characters “offers Disney the ability to do what we do best.”

Marvel CEO Ike Perlmutter said today, “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure,”


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Hercules holds a B.Comm Finance from Ryerson University in Toronto, Canada. He is a Chartered Financial Analyst (CFA) level 3 candidate. He was previously a contributor at FiLife, a finance website owned by Dow Jones and IAC. Write to hercules@business2press.com
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