Apple to create virtual social app store environment

Figure 9 from U.S. PatentNo US007660749

Figure 9 from U.S. PatentNo US007660749

Apple Inc. today has been awarded a new virtual store patent (Patent No. US007660749) by the U.S. Patent Office, indicating the company could roll out a virtual app store environment where users could customize their own virtual characters.

The patent application also gives hints at the environment, suggesting there would be far more outside of the actual store. The entire virtual world, including the environment outside of the store, would dynamically change according to various factors such as the time of day, weather, and possibly even to yearly seasons such as summer and winter – think Rockstar’s GTA.

We’ve already seen virtual interactive environments such as Sony’s PlayStation Home (wikipedia) realm, and SecondLife.

The Apple patent figures do not provide much insight as to what the end-product would really look like, except minor details that show users could purchase music, books, electronics, and likely an excessive assortment of other goods. So, Apple once again has us guessing as to what Apple CEO Steve Jobs could possibly unveil in the future.

The patent was originally filed back in mid-2006, but was published as approved today.


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Chris is a graduate from the Art’s program at Ryerson University in Toronto, Canada. He is very passionate about photography and art. Write to chris@business2press.com
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