Twitter product manager says ad platform “imminent”

Twitter advertising platform could launch in March, seems to be first real attempt at generating revenue

According to a new report today by MediaPost, Twitter product manager Anamitra Banerji made interesting comments that confirmed the company is working on it’s own advertising platform. He declined to give a specific time frame relating to when the platform could launch, but confirmed the product is in a test-phase.

Rumors speculate Twitter could officially launch the product at the Southwest Interactive Festival that is scheduled to take place in March in Austin, Texas. Twitter co-founder and CEO Evan Williams is scheduled to deliver a keynote at the festival on March 16. Twitter firstly used the same festival to launch in 2007.

Twitter continues to exponentially grow, now reaching more than 25-million monthly users, and generating more than 50-million daily tweets, according to official numbers released today by the company. The current 50-billion daily tweets compares to under 5-million daily tweets in June 2009.

The company earned it’s first profit in 2009, after reaching search deals with Google and Microsoft worth $15-million and $10-million, respectively,

Despite the incredible reach to people Twitter has, and the company being valued at over $1-billion following the latest VC found in September 2009, Twitter to date has failed to establish or even present a viable business plan to generate revenue.

The ad platform sounds like the first real attempt at generating significant revenue for the company. In addition to the ad-platform, there is speculation resulting from remarks made by the company that Twitter could also launch a premium analytics tool for companies to monitor the reach of their tweets, and user information, such as geographical reach, user demographics, among other useful information. It is possible the analytics tool could launch shortly or even immediately with the ad-platform.

Following remarks made by Anamitra, saying advertising would be clearly distinguishable from tweets originating from users, the advertising implies the contextual ads would appear in the same format as tweets currently appear in the stream.

More recently, the social news site Digg.com started offering advertising that appeared in the same format as regular news submissions, but was clearly marked as a sponsored ‘submission’, if you will.


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Ramy holds a Bachelor in Health Studies with honors in Health Management from York University in Toronto, Canada. He just returned to Toronto following a career opportunity teaching English in South Korea. Write to ramy@business2press.com
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