The top consumer electronics retailer, Best Buy Co., recently announced the company would offer its own branded wireless Internet service through a partnership with Sprint, called Best Buy Connect.

The service will launch in a few days on July 11, and will be available with or without terms starting at $29.99 for 250MB, according to the company.

Best Buy Connect VP Jed Stillman said today in a statement, “We are building on a great brand and foundation to enable people to rely on us for one-stop shopping and support for their mobile computing experience,”

Best Buy Connect will offer post purchase consumer support, including technical support.

The program will compliment the firm’s product offerings, such as netbook computers, that are often used with wireless 3G Internet service through phone carriers.

Through Best Buy Connect, the company can offer these complimented services in one convenient location.

Additionally, the company has set up a new specific loyalty program called Best Buy Reward Zone, that consumers can opt-in for in order to get points that can be used towards in-store purchases.

Best Buy recently launched another loyalty points-based program for its used video game trade in program, that also allows consumers to use credits to purchase products in the stores.

The Best Buy Connect program will only be available in the United States.

The Best Buy stock (NYSE:BBY) is trading nearly at par at $34.33 per share from opening with about a half an hour left in today’s trading session.