Apple schedules mysterious Mac OS X press event

mac-press-eventApple has sent invitations to a press event titled “Back to the Mac” that is scheduled for October 20 at the company’s Cupertino, California headquarters.

The company did not disclose specific information about what the event would be used for; rather, it simply opted to send a sleek teaser invite only saying it would be about its Mac operating system.

Over the last couple of years or so, Mac users have felt more and more left out by the company as Apple seemed to have devoted more resources towards its iPhone, and in particular, its iOS mobile operating system.

Just over a year ago, the company released Mac OS X Snow Leopard, the latest big upgrade to the Mac operating system that improved load times and other under-the-hood enhancements, including marginal changes to its user interface, such as by enhancing expose.

The company is likely to use the press event to showcase Mac OS X 10.7 Lion, the next major installment of OS X. The company would also likely confirm a time frame for release dates, and possibly even pricing.

Apple is not expected to use the event to unveil any new products, like an all-touch tablet computer running on Mac OS X.

The company was recently awarded a number of patents by the U.S. Patent Office, related to multi-touch technologies that were not only confined to mobile devices like the iPhone.

The next major Mac OS X version will include multi-touch support, with the company releasing the first ever Mac computer to include a touch sensitive display by the end of 2011, according to a person familiar with the matter.

In the latest PC sales numbers published by IDC Research, Apple is now the third largest computer maker in the United States for Q3 2010 with a market share of 10.6-percent, edging out Acer Inc. from the third spot.

The Apple stock (NASDAQ:AAPL) today is trading at $301.32 per share, an all time high in the company’s history, with momentum building on sales of the iPhone 4 and the company’s iPad tablet computer.

Top investment firms estimate the Apple stock to trend closer to $400 in the coming months.


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Murad is an engineering graduate from Centennial college in Toronto, Canada. Write to murad@business2press.com
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  • Anonymous

    I like this part:

    “It is E X P E C T E D the next major Mac OS X version C O U L D include multi-touch support, with the company releasing the first ever Mac computer to include a touch sensitive display by the end of 2011.”

    Just say could. Not that hard.

    • http://business2press.com Hercules K

      Hi there,The article was subsequently updated yesterday as more information was learned, but due to a caching error, the older version remained available to readers. You might have to clear your cache everyone.A person familiar with the workings told us the next big version of OS X will in fact include native multi-touch support, the person did not elaborate more specifically towards discussing actual products under current development

  • http://www.facebook.com/people/Alexander-De-Ridder/592882819 Alexander De Ridder

    The lion obviously hints at the successor to leopard.

  • Daveye

    check out this latest article from the Financial Post that now says the Apple stock is expected to reach $500 per share!

    http://business.financialpost.com/2010/10/15/apple-inc-price-target-hits-us500-per-share/

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