A new AOL Inc. 10-K filing with the SEC today revealed the company is warning shareholders it expects lower than expected advertising revenue in 2010 from its online web properties.

AOL confirmed via the filing that total advertising revenue in Q1 2010 will be lower than Q1 2009.

The company attributed the decline in advertising revenue in both 2008 and 2009 as a direct casualty of the global financial crisis.

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According to a new report today by MediaPost, Twitter product manager Anamitra Banerji made interesting comments that confirmed the company is working on it’s own advertising platform. He declined to give a specific time frame relating to when the platform could launch, but confirmed the product is in a test-phase.

Rumors speculate Twitter could officially launch the product at the Southwest Interactive Festival that is scheduled to take place in March in Austin, Texas. Twitter co-founder and CEO Evan Williams is scheduled to deliver a keynote at the festival on March 16. Twitter firstly used the same festival to launch in 2007.

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Apple Computers has been engaging in talks with Microsoft Corp. to change the default search engine found on the iPhone from Google search, to Microsoft’s Bing search.

The information comes from a source familiar with the discussions on condition of anonymity.

The rivalry between Google and Apple is intensifying, not necessarily in online search directly, but in online mobile advertising. As a record number of people begin adopting online browsing with their mobile phones as web browsers become easier and actually usable, the trends indicate traditional Internet advertising is heading towards online mobile advertising.

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The world’s most popular online search engine, Google, today announced new changes for news content providers to limit the amount of news they provide free of charge.

The company introduced “First Click Free”, a new algorithm that can optionally limit each user to only 5 clicks per day for content from premium providers. On the 6th click, you will be taken to a subscription registration page.

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Digg will be ending its exclusive advertising partnership with Microsoft after two years, a deal that should have ended mid-2010, according to a Clickz report. The deal is believed to have earned Digg only about $20 million over the last two years. The partnership was initially announced in 2007.

The move comes as Digg shifts to selling its own advertising to maximize revenue.

According to Digg executives, the company will focus on selling customized and standard banner ads to partners. Microsoft will now get whatever ad inventory space is left over. There is speculation Digg could release an AdSense type product, where partners can place contextual CPC advertisements within the Digg news streams. Read the full story

Microsoft has just launched its new web marketing campaign aimed at attacking the Macs aggressive prices. The entire web campaign is essentially an anti-Mac pricing campaign.

The ads feature two slot machines portraying how expensive Macs are compared to PCs, and the added value you get if go with PC.

However, Mac does provide personalized support in its retail stores, and cheap One-on-One subscriptions that allow you to get unlimited advice and training from representatives at the store. You can also cheaply get One-on-One help from Apple directly over the telephone.

In an effort by Google to deliver more targeted advertising, Google is testing a new program that tracks your behavior on the Internet by tracking what type of sites you visit. For example, if you continuously visit financial sites, chances are, you like finance. Google will then show financial ads to you on various websites you visit that run Google AdSense. You can also actually tell Google your interests in the Ad Preferences Manager.

I think this type of targeting system is fairly overdue. Now that Google better understands your interests and displays advertising that is more appealing to you, there is now a higher chance you will actually click the ad. Via

24-year old founder and CEO Mark Zukerberg of Facebook showed everyone at the World Economic Forum in Davos something very kool. He polled more than 100,000 Americans asking them if they thought President Obama’s new fiscal stimulus package would be enough to get out of recession. Two out of Five thought it would not be enough.

What is interesting is how he was able to get more than 100,000 responses from very targeted Read the full story

A new report published by ClickForensics indicates click fraud is on the rise. The report claims 16.3% of click fraud was recorded in Q1 2008, the highest ever recorded by the company. The company also says that 30% of flick fraud is committed by online bots. Now, I’m sure the numbers will be different depending on how the research is obtained, the sample size and so on, but it is worth pointing out that click fraud is a problem that needs to be addressed. Companies are loosing money needlessly by using Google AdWords and other advertising networks including Yahoo Publishers sometimes at the hands of competitors who artificially increase competitors costs. Interesting figures, nevertheless. Via

Despite the downturn in the economy, NBC says it is not having any difficulties selling ads for the Super Bowl, which will take place on Feb 1 in Tampa Florida. There are 67 advertising spots available, a 30-second spot will set back advertisers $3 million this time around, probably reaching more than 97.5 million viewers. FedEx and GM have both opted out of advertising this year likely because of the current economic conditions. Returning advertisers include Hyundai, E*Trade, Coca Cola, GoDaddy, among others.