This is a guest post by Harley Lorenz Geiger from the Center for Democracy & Technology
The digital signage industry is rapidly becoming aware of the privacy issues raised by interactivity and audience measurement techniques. There is, however, no industry-wide consensus about how to address those concerns. Some industry figures agree that privacy guidelines need to be adopted if audience measurement and other digital signage applications are to progress. Others, though, have referred to calls for the industry to be sensitive to privacy as “attacks” and have condemned privacy concerns as a lot of hype over nothing. The privacy issue is real, particularly if one considers the big picture of where digital out-of-home (DOOH) media is headed.
