Amazon launches iPhone Kindle book store, acquires Stanza

By Hercules Kataveli, B2P
Published on Tuesday May 12, 2009 at 11:21 am ET
Updated 05-2-10, 8:22 pm ET

Amazon has just released a specific iPhone optimized Kindle book store. iPhone and iPod touch users can now easily browse and download more than 280,000 Kindle eBooks for the iPhone.

Ian Freed, Amazon vice president, said the consumer response to the new app is “tremendous”.

The app also utilizes Amazon’s 3G Whispersync technology, which essentially syncs bookmarks across the iPhone, iPod touch, and of course, the Kindle. So now, if you are reading a book on your iPhone, you can easily pick up later on your Kindle.

In related news, Amazon acquired iPhone eBook developer Lexcycle, the maker of the popular Stanza iPhone app. Stanza, the free application, gives people access to more than 100,000 eBook content partners. Lexcycle said the application will not change as a result of the acquisition.

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Hercules holds a B.Comm Finance from Ryerson University in Toronto, Canada. He is a Chartered Financial Analyst (CFA) level 3 candidate. He was previously a contributor at FiLife, a finance website owned by Dow Jones and IAC. Write to [email protected]
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  • http://ultiad.com Will

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