Digital Signage and Offline Behavioral Advertising

This is a guest post by Harley Lorenz Geiger from the Center for Democracy & Technology
The digital signage industry is rapidly becoming aware of the privacy issues raised by interactivity and audience measurement techniques. There is, however, no industry-wide consensus about how to address those concerns. Some industry figures agree that privacy guidelines need to […]

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23 Useful map mashups

Many people use Google Maps and other mapping sites to simply look for local business information. However, many developers have leveraged the APIs of thesse sites such as the Google Maps API to create highly useful mashups. Here, we present a list of 23 of the most useful mashups we’ve come across. We hope you […]

Posted in Featured, WebComments

How to Become a Better Marketer

You just launched your business. You make all the operations, finance, and marketing decisions. But how well do you really know your market? Are you doing everything you can to maximize ROI from your campaigns? Many people think they know their market all too well, unfortunately, that is not the case. In this post, I […]

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Considerations for Global e-Marketers

So, you have your online business that’s getting global hits, but, within these markets there are many differences you should be aware of that can help ensure you provide the most value to all your visitors that will help maximize your sales.
In this post, I examine various issues that you should consider when you develop […]

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