Google long offered mapping technologies for a variety of mobile platforms with its mobile version of Google Maps that allowed users to track their GPS location and to conduct local searches, with the exception of turn-by-turn directions.
On October 30, 2009 when Google first announced it would offer free GPS turn-by-turn navigation starting with support for its Android mobile operating system, the stocks of traditional GPS manufacturers significantly dropped.
TomTom’s stock lost about half of its value, while Garmin’s stock lost about a quarter of its value.
As smartphones become ever more advanced with operating systems and hardware that support GPS navigation, more people are choosing to consolidate different devices into a single device such as a smartphone.
The trend has significantly lowered demand for standalone GPS units, causing traditional GPS makers to launch mobile versions of their software for smartphones.
Garmin finally made available a mobile version, Garmin StreetPilot, of its latest mapping software for the Apple iPhone and iPad, including for Google Android powered devices.
A significant difference between Garmin’s current app is that maps are not stored locally on your smartphone, rather, they are downloaded on demand, meaning load times could be longer and functionality is entirely dependent on Internet connectivity with your service provider.
The Garmin app includes standard features expected in a GPS unit today, including audible street names, real-time traffic updates, weather conditions, and continued GPS tracking while talking on the phone.
It is now available on Google Marketplace and the Apple App Store.
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