Google upgrades site-overlay feature in Analytics with In-Picture Analytics

googleThe world’s largest search engine, Google, today released a new tool for its popular website analytics software, Google Analytics, that allows webmasters to better understand visitor behavior with a new tool called In-Page Analytics.

The tool simply overlays various information over your actual website within an i-frame in the Google Analytics dashboard, giving webmasters a better understanding of what people are clicking on and what parts of a page are more often being used.

The company previously offered a site-overlay feature, but the company admitted in a blog post today that it “hasn’t worked as well [as] it could”.

Google has retroactively added the new feature across all existing English accounts, and it is already available under the “Content” menu under In-Page Analytics, which is currently in beta.

 The new feature allows webmasters to identify what users are clicking (for example, which products?), and how they are navigating the site. The feature also displays the percentage of clicks on each link within a specified page to help webmasters determine popular links and pages. You could also add filters to make information more useful, such as to hide insignificant links, and could even add filters based on activity from users from specified referring sites (or traffic from ad campaigns or organic search traffic), and even filter by geographic location.

Google Analytics is a free service offered by Google that allows webmasters to gain insightful qualitative and quantitative information about their website, including where users are originating from, referring websites, including user information such as loyalty, among many other features.

tag TAGS: ,
Short URL:
b2p Ensure that you follow us on Twitter and Like us on Facebook
Murad is an engineering graduate from Centennial college in Toronto, Canada. Write to [email protected]
We are perfectly committed to the highest ethical and professional codes of conduct and standards in the industry on a firm wide basis. Learn more about us, our contributors, and our governance
We encourage you to comment. Comments are moderated. Comments that are abusive, off-topic, have marginal substance, or include promotional content will be removed. We cannot facilitate requests to edit or remove comments, or explain moderation decisions

    its very nice feature to view insight of pages viewed by users really like this feature to know about most visited pages to make new updates in web sie

Business 2.0 Press publishes exclusive business tech news and analysis covering start-ups to large-caps from Bay & Wall streets since 2008 from a group of highly knowledgeable industry professionals that abide by the toughest industry codes of conduct and professional standards lightMore

lightAdd value by subscribing (RSS)

logo has the most stock ratios for public companies. Get the most comprehensive micro insight on public firms available on the web, all for free.
Stock Fractionsgo


Colon cancer is one of the leading causes of death. Irrespective of family history, everyone is exposed to the risk. About 90% of colon cancer cases begin from non-cancerous tumors, polyps, which could form in the large bowel. Screening with a colonoscopy will painlessly remove any polyps hence almost entirely reducing your risk of developing the horrible disease. The good news is that about 90% of colon cancer cases are preventable through a simple (yes, simple) colonoscopy.
Learn moreatom
Public service message from Business 2.0 Press