Pixazza seals $6M Google investment, to become the AdSense of Photos?

pixazzaPixazza is a new start-up that hopes to become the AdSense of photos. The company has developed software that identifies items in pictures and matches them to real products people can purchase. The company users real product experts to help match related products. For example, when visiting your favorite celebrity site, if you find something that looks great on someone, if available, you will be able to mouse-over to get pricing on related products, and click to learn more and buy.

“Pixazza’s unique technical advantage is its crowdsourcing platform,” said CTO James Everingham. “No computer algorithm can identify a black pair of Jimmy Choo boots from the 2009 fall collection as well as a person. Rather than rely on computer algorithms, our platform enlists product experts to drive the process.”

Pixazza has raised a Series A fund worth $5.75 million from Google  and VC firms including CMEA Capital, and August Capital, among other investors.

Publishers simply make an account; add the Java code to their header, Pixazza then automatically starts scanning the photos to identify real products. Publishers get full commission, however, there is one big catch: publishers only get paid on a successful purchase, so impressions or clicks don’t matter here, therefore it will probably be very difficult for publishers to monetize.

Assuming Pixazza can develop its software to identify real life items for sale as close as possible to the items in the photos, and with some sort of user defined search to make it easier too, people will find and buy stuff from trusted partners such as Amazon.

The company is now seeking fashion-related apparel publishers to adopt the service.

tag TAGS: , , , ,
Short URL: https://business2press.com?p=2657
b2p Ensure that you follow us on Twitter and Like us on Facebook
Hercules holds a B.Comm Finance from Ryerson University in Toronto, Canada. He is a Chartered Financial Analyst (CFA) level 3 candidate. He was previously a contributor at FiLife, a finance website owned by Dow Jones and IAC. Write to [email protected]
We are perfectly committed to the highest ethical and professional codes of conduct and standards in the industry on a firm wide basis. Learn more about us, our contributors, and our governance
We encourage you to comment. Comments are moderated. Comments that are abusive, off-topic, have marginal substance, or include promotional content will be removed. We cannot facilitate requests to edit or remove comments, or explain moderation decisions

Business 2.0 Press publishes exclusive business tech news and analysis covering start-ups to large-caps from Bay & Wall streets since 2008 from a group of highly knowledgeable industry professionals that abide by the toughest industry codes of conduct and professional standards lightMore

lightAdd value by subscribing (RSS)


StockFractions.com has the most stock ratios for public companies. Get the most comprehensive micro insight on public firms available on the web, all for free.
Stock Fractionsgo


Colon cancer is one of the leading causes of death. Irrespective of family history, everyone is exposed to the risk. About 90% of colon cancer cases begin from non-cancerous tumors, polyps, which could form in the large bowel. Screening with a colonoscopy will painlessly remove any polyps hence almost entirely reducing your risk of developing the horrible disease. The good news is that about 90% of colon cancer cases are preventable through a simple (yes, simple) colonoscopy.
Learn moreatom
Public service message from Business 2.0 Press