RIM updates BlackBerry Desktop Software for Mac, brings iTunes integration

blackberry-desktop-macThe Waterloo-based mobile tech giant, Research In Motion (RIM), just released an updated version of its BlackBerry Desktop Software for Mac computers.

The latest version 2.0 of the software brings features to the Mac platform that were already previously available in RIM’s Windows version of the software.

One of the most notable new features in the application is the ability to sync media over a WiFi network.

Additionally, users can now easily sync media through iTunes, and even from their iPhone to their BlackBerry smartphone by simply right clicking on a playlist and choosing their BlackBerry smartphone from the menu list, or by simply dragging and dropping files or playlists.

 The company has also introduced the device switch wizard, which completely handles the process of migrating applications and data from one device, including e-mails and BlackBerry Messenger contacts, over to another BlackBerry.

Users previously had to manually create back-up images of their BlackBerry, and subsequently restore that file to their new device, a process that some times resulted in errors, especially when migrating BlackBerry Messenger contacts, a process that is not always as smooth as it should be even today.

Although BlackBerry devices have been available for more than a decade, in fact, since 1999 when the first model was sold, Research In Motion entirely ignored Mac users up until more recently in October 2009 when the company made available the first version of its BlackBerry Desktop Software for the Mac platform.

BlackBerry owners that also happened to be Mac users (and that number was surely significant) were entirely left in the dark, only to later learn that they required a PC to accomplish basic tasks like to officially sync their personal information, like calendar and address book, among other content, with their Mac computer.

Though third party applications introduced offered syncing capabilities, a user could not use a Mac computer to re-install or upgrade the devices operating system.

Although arguably late, the latest upgrade just released will surely be well-received by Mac users, which brings the app on par with its Windows counterpart, which is an important step in ensuring a more seamless user experience for customers which is now all more important as competition intensifies in the mobile space from top rivals, namely now, Apple and Google.

The company’s stock only more recently started trending upwards in late October after investors remained optimistic about the company’s upcoming PlayBook tablet computer, which is powered by the new QNX operating system, that will also find its way onto BlackBerry smartphones, likely by the end of 2011.

We firstly reported QNX would replace the current BlackBerry operating system, a fact that was subsequently confirmed by RIM co-CEO Mike Lazaridis in an interview with All Things Digital, the technology blog part of The Wall Street Journal network.

On Wednesday’s trading session, the RIM stock (TSE:RIM) closed down just over 2.20-percent to $59.48 per share.

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Hercules holds a B.Comm Finance from Ryerson University in Toronto, Canada. He is a Chartered Financial Analyst (CFA) level 3 candidate. He was previously a contributor at FiLife, a finance website owned by Dow Jones and IAC. Write to [email protected]
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  • http://topstudylinks.com/ SANA IRFAN KHAN

    very cool feature

  • Raniasaud


    i cant restore my backup from mac laptoup there is message ( dimmmed entried are read-only databases and cannot be restored

    iplease any one can help me

  • Raniasaud


    i cant restore my backup from mac laptoup there is message ( dimmmed entried are read-only databases and cannot be restored

    iplease any one can help me

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