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Starbucks Gets Greener with New Reusable Plastic Cups


starbucks-plastic-cupStarbucks Coffee Company is getting a bit greener.

The company announced it would start selling a $1 reusable plastic white cup bearing its logo at all U.S. and Canadian locations starting tomorrow.

Starbucks previously conducted a pilot project testing the plastic cups across several hundred of its stores in the U.S., and initiated at least another two environmentally related pilots for its cups.

Starbucks previously teamed with various partners, including North American paper mills, to test post-consumer cups, including paper cups – but the company has now decided to offer plastic based cups, after several challenges, including lack of demand by paper mills to use the paper cups, and process difficulties in “successfully creating new recycled used cups into fiber suitable for producing new cups,” according to the company.

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