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Nielsen files for $1.75bn IPO to mainly pay down debt

The New York City-based market research firm Nielsen Holdings has filed for an initial public offering to raise up to $1.75-billion, according to a SEC filing published today.

The market research company that provides ratings, including television ratings in the U.S. that media firms and advertisers use to establish ad prices based on the Nielsen program ratings, will mainly use the proceeds from the public offering to pay down more than $8,573-million in outstanding debt as at March 31, 2010.

Various financial intermediaries will underwrite the IPO, including New York City-based Goldman Sachs, Citigroup, JPMorgan Chase, among other investment banks.

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