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South African Tourism turns to Salesforce for CRM during FIFA World Cup

The world cup is set to launch tomorrow in South Africa, with the first games of the tournament starting the same day.

The hugely anticipated football event is taking place on the African continent for the first time, and is expected to help further advance the country with upgrades in information systems, transit, among other infrastructure to support the influx of tourists who will be attending the games, and the thousands of other personnel part of the tournament.

In anticipation of the event, the South African Tourism ministry has announced it has implemented new CRM technologies powered by Salesforce (Server Cloud 2) that will be used to handle queries.

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