Twitter product manager says ad platform “imminent”

Twitter advertising platform could launch in March, seems to be first real attempt at generating revenue

According to a new report today by MediaPost, Twitter product manager Anamitra Banerji made interesting comments that confirmed the company is working on it’s own advertising platform. He declined to give a specific time frame relating to when the platform could launch, but confirmed the product is in a test-phase.

Rumors speculate Twitter could officially launch the product at the Southwest Interactive Festival that is scheduled to take place in March in Austin, Texas. Twitter co-founder and CEO Evan Williams is scheduled to deliver a keynote at the festival on March 16. Twitter firstly used the same festival to launch in 2007.

 Twitter continues to exponentially grow, now reaching more than 25-million monthly users, and generating more than 50-million daily tweets, according to official numbers released today by the company. The current 50-billion daily tweets compares to under 5-million daily tweets in June 2009.

The company earned it’s first profit in 2009, after reaching search deals with Google and Microsoft worth $15-million and $10-million, respectively,

Despite the incredible reach to people Twitter has, and the company being valued at over $1-billion following the latest VC found in September 2009, Twitter to date has failed to establish or even present a viable business plan to generate revenue.

The ad platform sounds like the first real attempt at generating significant revenue for the company. In addition to the ad-platform, there is speculation resulting from remarks made by the company that Twitter could also launch a premium analytics tool for companies to monitor the reach of their tweets, and user information, such as geographical reach, user demographics, among other useful information. It is possible the analytics tool could launch shortly or even immediately with the ad-platform.

Following remarks made by Anamitra, saying advertising would be clearly distinguishable from tweets originating from users, the advertising implies the contextual ads would appear in the same format as tweets currently appear in the stream.

More recently, the social news site started offering advertising that appeared in the same format as regular news submissions, but was clearly marked as a sponsored ‘submission’, if you will.

tag TAGS: ,
Short URL:
b2p Ensure that you follow us on Twitter and Like us on Facebook
Ramy holds a Bachelor in Health Studies with honors in Health Management from York University in Toronto, Canada. He just returned to Toronto following a career opportunity teaching English in South Korea. Write to [email protected]
We are perfectly committed to the highest ethical and professional codes of conduct and standards in the industry on a firm wide basis. Learn more about us, our contributors, and our governance
We encourage you to comment. Comments are moderated. Comments that are abusive, off-topic, have marginal substance, or include promotional content will be removed. We cannot facilitate requests to edit or remove comments, or explain moderation decisions
  • Car Loans

    thank's for good twiteer news

  • Car Loans

    thank’s for good twiteer news

  • Anonymous

    i mr good.the managing director of good luck loan firm,if u ar i need of any type of loan kindly contact me .thanks

Business 2.0 Press publishes exclusive business tech news and analysis covering start-ups to large-caps from Bay & Wall streets since 2008 from a group of highly knowledgeable industry professionals that abide by the toughest industry codes of conduct and professional standards lightMore

lightAdd value by subscribing (RSS)

logo has the most stock ratios for public companies. Get the most comprehensive micro insight on public firms available on the web, all for free.
Stock Fractionsgo


Colon cancer is one of the leading causes of death. Irrespective of family history, everyone is exposed to the risk. About 90% of colon cancer cases begin from non-cancerous tumors, polyps, which could form in the large bowel. Screening with a colonoscopy will painlessly remove any polyps hence almost entirely reducing your risk of developing the horrible disease. The good news is that about 90% of colon cancer cases are preventable through a simple (yes, simple) colonoscopy.
Learn moreatom
Public service message from Business 2.0 Press